Choosing The Brand for Your Item

Selecting the correct brand for your item on Chic Resale is a critical step in creating an accurate and trustworthy listing. It's important to represent the brand precisely as it directly impacts the visibility and authenticity of your item. Here's a guide on how to choose the brand for your item.

Steps to Choose the Brand

1.      Brand Field Selection:

·       The brand name should represent the item's manufacturer, not the retailer.

·       It's mandatory to add the brand name in the brand field, especially if the brand is visible in the photos.

2.     For Items Without a Brand:

·       If your item doesn't have a brand, select the 'List without brand' option available at the bottom of the brand list.

3.    Selecting Brand Names:

·       Via the List of Popular Brands: Start by checking the list of popular brands.

·       Search by Typing: If the brand isn't in the list, start typing the brand name. Suggestions should appear based on your input.

·       Manually Enter the Brand: If the brand doesn't appear in suggestions, manually enter the full brand name and select 'Use as brand' at the bottom.

Important Considerations

·       Accuracy is Crucial: Be precise when selecting brand names. Avoid confusing brands with similar names. For example, distinguish between "Valentino" and "Mario Valentino".

·       Legal Compliance: Incorrectly using a brand name or using phrases like “similar to”, “inspired by”, “replica”, etc., followed by a brand name is against trademark law and prohibited. Such practices can lead to legal actions and your listing being removed or hidden.

·       Post-Upload Edits: You can add or change the brand name after uploading by editing your listing.

·       Avoid Unrelated Brand Names: Do not add unrelated brand names or hashtags in the item description. Non-compliant listings may be hidden or deleted, and any associated promotion costs (Item Bumps or Wardrobe Spotlight) won't be refunded.

Final Tips

·       Double-Check Your Selection: Ensure that the brand you choose accurately represents your item.

·       Transparency: Be honest and clear in your listing to maintain credibility and avoid potential disputes with buyers.

By following these guidelines, you can ensure that your listing on Chic Resale is accurate, trustworthy, and compliant with legal standards, thereby enhancing your chances of a successful sale.